Evidence in iOS 5 that Apple is Building Its Own Mapping Solution

legal2
Despite statements by Google's former CEO that Apple had "just" renewed their Map partnership with Google, there appears to be evidence that Apple has been working on its own mapping solution in iOS 5.

It's certainly no secret that Apple is actively working on some sort of mapping solution. In the past few years, Apple has acquired two mapping companies Placebase and Poly9. The company has also been actively recruiting for job applicants with navigation software experience and has even revealed work on a future crowds-sourced traffic database.

Now, a look at the legal disclaimers found in iOS 5 reveal a new section called "Map Data". (full text) This section lists licenses from an extensive number of third party companies that provide mapping data and related services.

inf
This entire section is new in iOS 5's legal section and does not appear to be related to Google's own mapping data licenses. Google's own legal terms for their map data is distinct, and many of the companies do not overlap. In fact, one of the listed traffic-data companies is a competitor to Google's Maps.

The companies listed in iOS 5's legal notices include the following diverse companies under the "Map Data" section:

CoreLogic offers Parcel data which marks boundaries for of properties to provide positional accuracy in location-based solutions.
Getchee provides location and market data on China, India and Southeast Asia.
Increment P Corp provides location and traffic data for Japan.
Localeze provides local business listings.
MapData Sciences Pty Ltd. Inc provides mapping data for Australia and New Zealand.
DMTI provides postal code data for Canada.
TomTom offers global TeleAtlas mapping data which is also licensed by Google for their map solution.
Urban Mapping provides in-depth neighborhood data such as crime, demographics, school performance, economic indicators and more.
Waze offers real-time maps and traffic information based on crowd sourced data.

The last two companies are perhaps the most interesting. Urban Mapping offers extensive additional data over traditional mapping products. The company was even a partner of Placebase's back in 2007 before Apple's acquisition. Meanwhile, Waze seems to be exactly what Apple was talking about when they hinted at crowd-sourced traffic data. Waze offers mobile apps that can be used to send data back to a central database to show realtime traffic data.

Given the news of Apple's recent agreement with Google, it may be that Apple's own solution wasn't ready for iOS 5, so we may have to wait a while before we see what Apple's been working on.

Thanks @_Craigy

Popular Stories

M3 iPad Air

Apple's Next Two Products Are Coming Soon

Thursday February 12, 2026 11:17 am PST by
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman. "Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Apple Sales Coach App

Apple Launching New 'Sales Coach' App

Friday February 13, 2026 2:01 pm PST by
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter. "Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
iOS 26

Apple Releases iOS 26.3 and iPadOS 26.3

Wednesday February 11, 2026 10:07 am PST by
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, ...
macbook air prime day 2025

M5 MacBook Air: Release Date, Features, and Performance Predictions

Wednesday February 11, 2026 3:36 am PST by
The MacBook Air is Apple's most popular laptop – a thin, fanless machine that wields quiet power thanks to the efficiency of Apple silicon. While the M4 model isn't exactly old, attention is already turning to its successor. Apple doesn't telegraph new product launches ahead of time, but we can draw a surprisingly clear picture of what to expect by looking at Apple's silicon roadmap,...

Top Rated Comments

arn Avatar
191 months ago
With the remaining problem that you cannot (literally cannot - it is impossible) create as comprehensive a business location database as Google maps has unless you own the world's most important search engine as well to encourage busineses to submit up to date listings.
I don't believe that. You're suggesting that Google Maps gets all its data from user submissions? Link?

According to Google (http://www.google.com/intl/en_us/help/legalnotices_maps.html) they get at least some of their business listings from Acxiom Corporation and/or infoUSA Inc.

arn
Score: 7 Votes (Like | Disagree)
*LTD* Avatar
191 months ago
Google Maps is fantastic. The app itself on iToys could be improved, but why go to the effort of making a whole new map format and collect data when Google has it all already?!

To become more self-sufficient.
Score: 6 Votes (Like | Disagree)
191 months ago
Invention for the sake of invention is pointless, at least commercially. Google have an excellent database, there is so much data at their hands.

Call me Mr Paranoid, but I don't trust Google, with their vested interests across a range of industries now, with the only copy of such a database. It's too easy for them to decide to manipulate its data for their own ends if it were to suit them in the future.

It's good that competitors like Apple and Microsoft should come up with their own such systems to ensure no one dominates and that what constitutes the 'truth' is not the domain of one organisation.
Score: 5 Votes (Like | Disagree)
arn Avatar
191 months ago
Maybe it's just because Google Maps also use third party companies providing mapping data where Google Cars didn't go. And Apple had to mention them ?

If you read the article, it says that Google uses different sources for some of the same data. Also, one of the companies listed is a competitor to Google Maps local traffic feature.

arn
Score: 5 Votes (Like | Disagree)
Reason077 Avatar
191 months ago
Google Maps is fantastic. The app itself on iToys could be improved, but why go to the effort of making a whole new map format and collect data when Google has it all already?!

Apple probably feels that it's not a good idea to depend so deeply on a direct competitor for such an important data source. Although I don't think Google would actually do anything malicious to sabotage Apple's maps, it seems like they have been holding back some of the goodies for themselves - the 3D maps in Android, for example.
Score: 4 Votes (Like | Disagree)
191 months ago
We've seen this before. Internet Explorer for Mac led to Safari.
Score: 4 Votes (Like | Disagree)